Joachim Fredericks
Digital Marketing Strategist
Lester Sherman
Director of Marketing
Gareth Frost
Marketing Manager
Receive up to £7,500 per month in Free advertising budget for your charity.
Many charities put off applying for the grant, even though a small business would bite Google's hand clean off for the same grant.
Google Ad Grants has been around for over 19 years, which means if your charity has no Grant, it's already missed out on over £1.7m. There's no better time to start than right now.
Finding the funds required to succeed in your non-profit mission can be a constant struggle. That's why it's important to have multiple strategies to help you raise funds. Hopefully, in addition to the more traditional methods, you've started to explore the benefits of an online fund raising strategy.
If your non-profit is taking advantage of a Google Ad Grant, you should be prepared to see a big increase in traffic on your website. This means more people will learn about your cause and potentially donate, and the first step in the journey of acquiring lots of new donations.
Does your organisation have charity places for fundraising events like The London Marathon?
Using the Ad Grant, you could promote it to runners looking to secure a place in that event.
If you're attending a local event, like a festival, you could advertise that you'll have a stall there, so people can drop by and say hello.
The possibilities are endless.
Volunteers are the lifeblood of many non-profit organisations. The work volunteers do is often integral to non-profit efforts, as many charitable organisations cannot always afford to hire full-time employees.
How can you get more volunteers?
Research has shown that more people are searching online for volunteer opportunities. In fact, a whopping 87% of both UK and US population uses Google to search online. This figure is just as high in many other parts of the world too. Imagine what would happen, if those people are searching on Google for the very services you offer, and in the locations you choose?
This means advertising your volunteering or job opportunities with Google Ads is one of the best ways to recruit your ideal candidate volunteers.
Why advertise using Google Ads?
Here's just 3 reasons:
How could your charity get an extra 200-300 people per day to visit your website?
This could be a real challenge for a small charity, unless you're a popular blogger, industry influencer or have a high organic traffic site.
But with a Google Ad Grant, it's totally possible to easily connect with thousands of new potential collaborators every month.
Here's just two examples of what you could do with these new visitors, to help you get more donations, volunteers, animal adoptions, sales or whatever is your top priority:
Paid advertisements have a 200% ROI. This means advertisers typically earn £2 for every £1 spent on Google Ads.
Whether you manage a Google Ad Grant yourself or outsource it to a Google Ad Grant professional, if your objectives are carefully aligned then your return on investment will always be positive.
Start by asking yourself: "If our next campaign was successfully marketed, what would give us the best return on investment?".
The answer could be a regular supply of volunteers or more newsletter sign-ups that will donate to your next fundraising appeal.
We are a Google Certified Professional Agency. Our team has a combined experience of 40+ years in running advertising campaigns for non-profits.
Only a select few PPC agencies specialise in working with charities - we're one of them. We'll get your Ad Grants account approved, get it to spend more, avoid deactivations and drive the metrics that matter.
We will acquire the Grant for your organisation. We have already helped dozens of organisations just like yours get the Google Grant and have a 100% success rate.
It's important that your KPIs are being measured accurately. We use advanced Google Analytics to make sure your success metrics are tracked 24/7.
Each month, the Google Grant automatically renews, giving you another £7,500 to spend, as long as you are compliant with Google's regulations. As a specialist Google Grant's agency, we know exactly how to keep you in compliance with dozens of rules.
You'll get a report every month with your ad performance insights. Written in plain English, easy to understand and full of advice and guidance.
You talk, we listen. We want to learn as much about your charity as possible, including your target audience, your revenue, the lifetime value of your customers and your business goals.
You tell us your objectives, and we take it from there. It's Google Grant Management made easy.
For organizations new to the program, we create and submit a perfect Ad Grant application. Existing accounts are either reactivated or audited.
We create a fully comprehensive strategy by identifying the key campaign themes, best messaging and KPIs. Conversion tracking is set up to measure goal completions.
We build new ad campaigns and/or optimise existing campaigns for each of your programs, services or areas of focus. This involves in-depth keyword research, writing multiple compelling ad copies, and using advanced targeting and bidding strategies utilising our extensive knowledge.
We track the metrics and KPIs that matter to your business. Then we oversee performance, and communicate this via reporting.
We continually experiment and optimise to improve performance, by rotating new ad creatives and landing pages, where necessary.
Monthly Ad Grant Spend
Monthly Clicks
Conversion Rate
Ad Grant Compliance
This is the reason why we only charge a fair success fee based on your actual Google Ad Grant. Even better, we offer free Grant application assistance and free Ad Account setup.
