Joachim Fredericks
Digital Marketing Strategist
Lester Sherman
Director of Marketing
Gareth Frost
Marketing Manager
Whenever someone makes an internet search, they "Google it" - it's become so ingrained in our culture, it's now part of everyday vocabulary.
Here's just 4 reasons to advertise using Google Ads:
Paid advertisements have a 200% ROI. This means advertisers typically earn £2 for every £1 spent on Google Ads.
Whether you manage a Google PPC Ads yourself or outsource it to a Google Ads professional, if your objectives are carefully aligned then your return on investment will always be positive.
Start by asking yourself: "If our next campaign was successfully marketed, what would give us the best return on investment?".
The answer could be a regular supply of leads and sales.
When searching for a particular product or service, placing your ad on Google can help you beat your competition. That's because 65% of people click on these ads when they're looking to buy. If your ad shows exactly what they're looking for, you will get the sale.
45% of small businesses invest in PPC advertising because it reaches their target audiences, develops brand awareness and converts buyers. 65% of small to midsized businesses have already invested in active PPC campaigns, helping them to land new customers.
How could your business get an extra 1,000+ people per day to visit your website?
This could be a real challenge for a small business, unless you're a popular blogger, industry influencer or have a high organic traffic site.
But with a Google Adwords, it's totally possible to easily connect with thousands of new potential collaborators every month.
Here's just two examples of what you could do with these new visitors, to help you get more leads, sales or whatever is your top priority:
We are a Google Ads Certified Professional Agency. Our team has a combined experience of 40+ years in running advertising campaigns for businesses.
Our in-house, profit focused Google Ads experts have helped dozens of companies turn wasteful ad spend into sustained profitability. Let us help you do the same.
Only a select few PPC agencies specialise in working with Google Ads - we're one of them.
Our smart approach to Google Ads is driven by long-term PPC management experience. Our fine-tuning and optimisation will earn you the greatest ROI, and allow you to focus on serving your customers.
Your ad campaigns and ad groups will be structured in a precisely-targeted and the most cost-efficient way. We'll also construct compelling ad creatives and landing pages that drive more conversions.
It's important that your KPIs are being measured accurately. We use advanced Google Analytics to make sure your success metrics are tracked 24/7.
We combine data-driven analytics with creative services to achieve profitable Google Ads PPC campaigns. Our focus is getting you the very best results.
You'll get a report every month with your ad performance insights. Written in plain English, easy to understand and full of advice and guidance.
You talk, we listen. We want to learn as much about your bsuiness as possible, including your target audience, your revenue, the lifetime value of your customers and your business goals.
You tell us your objectives, and we take it from there. It's Google Ads Management made easy.
We analyse your PPC competitors, to really understand your industry, who the different players are, and what digital advertising footprint they have.
We'll audit your existing Google Ads account (if applicable), to identify valuable trends that will guide our strategy. We can extract keyword data that will align with your PPC objectives.
We take all of our research and translate it into an effective PPC strategy, to build out new campaigns. This means maximising profitability in campaigns that are enabled to scale.
We track the metrics and KPIs that matter to your business. Then we oversee performance, and communicate this via reporting.
We use your campaign performance data, to make changes and pivot when needed, seeking new opportunities for growth. Our proactive approach means we continually experiment and optimise, by rotating new ad creatives and landing pages, where necessary.
