About
This is a success story about a not-for-profit animal humane society in the USA, some cute animals and a digital marketing agency. The animal re-homing service in question, is committed to ensuring companion animals in their city are given a loving home and are well cared for.
The society helps return over 1,700 homeless or lost animals annually, to their owners or find homes for them. It provides a wide range of services, from a walk-in clinic, spay/neuter, and dog licensing. They also offer animal welfare programs designed to ensure a better adoption for homeless pets by retraining them in valuable skills.
As a small organisation, the founder realised he needed help to achieve his goals. The main goal was to help pets find new, loving families and to increase awareness of the charity both locally and nationally, by harnessing digital marketing. Specifically he wanted to increase their website traffic and sign-ups, and generate more awareness of their services to people looking to re-home their pets.
The Challenges
He wanted to promote his business on a budget, and so applied for a Google Ad Grant. He reached out to WiserPPC for guidance when his ads began under-performing. When we took over, the account had been suspended due to non-compliance issues with the new ad requirements.
The Solution
We understood the importance of their ads, so promptly made the required changes to get the account back into compliance of the Google Ads Grant. We also worked with Google to have the website up and running, within 2 days.
The Results
After receiving our help, the Humane Society were able to obtain measurable increases in conversions and an increased ROI, over the next two years. During that time, they have seen over 110,000 new visitors to their website, maintained an average click-through-rate of 10.7%.
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